Our Purpose. . .
We focus on two areas: retirement planning and investment
management. Our 30+ years in has given us the opportunity
to work with other professionals, and we would be quick to refer
you to them should the need arise.
RETIREMENT PLANNING - For
retired clients our goal is to minimize risk while
generating adequate cash flow to maintain your lifestyle.
That is not always possible to accomplish. For clients
still at work our reviews address the amount you need to
save and the growth you will need to experience to reach the
"work because I love what I do" stage of life. We consider
your retirement plans, government programs and the other assets
INVESTMENT MANAGEMENT -
Except for your employer's 401K, accounts are managed at our
discretion. We will work with you to arrive at a strategy
which we believe will allow you to reach your goals. Our
typical portfolio will consist of 15-30% dividend paying common
stocks, a similar allocation to utility and energy securities,
10-25% in growth investments, and 10-20% in international
securities. All portfolios are balanced, having elements
of preservation, income & growth.
If you are retired and taking monthly draws, we prefer to hold
3-6 months' income in cash, with possibly another 6 months in
short-term debt securities.
Portfolios may include stocks, mutual funds, exchange traded
funds "ETFs," separately managed accounts, bonds, certificates,
master limited partnerships, and other alternative investments.
Portfolios are rebalanced or reallocated as market conditions
change and investment opportunities arise. We recognize
that bull markets are conducive to buy and hold strategies,
while bear market conditions often suggest capturing gains more
You can access your account, updated
monthly, through the ModestSpark platform, and if all your
assets are at Schwab, through Schwab's Alliance service.
Both services are available on our website Home page.
OTHER AREAS - We have
relationships with professionals in the following areas:
INSURANCE, MORTGAGES (Schwab Bank's "no fee, no points"
mortgages), REAL ESTATE, SPENDING PLAN, TAXES and WILLS &
Founder & President
A west coast resident all his
life, Jim headed off to the University of California after
graduating from Berkeley High (Class of '59). Five years
later he finished at Cal's School of Business, having majored in
The next two years were spent with the US Army in Okinawa.
Jim's Finance degree landed him a position as Assistant Finance
Officer for the 30th Artillery Brigade. Later he served as
the commanding General's Aide. Those 24 months provided
him an opportunity to travel: Thailand, Hong Kong, Taiwan,
Korea and Japan. "It was a fantastic two years," Jim says.
Active duty behind him, Jim returned to California and
started his career as a life insurance agent. In the early
1970s his focus shifted to retirement and health plans for small
businesses. Nine years later he was handling plans for 85
clients. At their urging, Jim obtained a securities
license in 1982, affiliating himself with an independent
broker-dealer. His focus changed to providing investments
for clients' retirement plans.
A year later, Jim founded Just Plans Etc. He enjoyed
helping clients identify financial goals and implementing
strategies to achieve them. He continued to handle
investment and insurance matters with an emphasis on planning
for retirement. In 1991 he replaced commission sales with
a fee-based strategy. Jim selected the institutional side
of Charles Schwab & Co. as his back office and started managing
client money for a fee. By December 1999, the transition
was complete. He was now 100% committed to fee-based
Jim met his wife, Linda, in 1967. They married in 1969
and have one son, Zach, a grand-daughter, and sponsor five
Compassion International children in Latin America, Africa and
Asia. "I do have a passion for my work, but at the end of
the day, honestly, it is all for the family, both immediate and
extended," Jim says.
Carolyn joined Just Plans
in September 2004, returning to work after taking time off to
raise her children. After attending the University of Wisconsin
and majoring in Business, she spent 15 years managing Client
Service departments and Business Units in the financial
and data-processing fields.
Responsible for providing all aspects of service to our
clients, supporting and maintaining client accounts, Carolyn is
available to answer questions you have regarding your account
with Just Plans. She provides interaction with Schwab support
and is in the office Monday through Thursday, 9:00 am to 2:30
Carolyn was born and raised in Wisconsin and relocated to
California after college. In her free time, Carolyn stays busy
with family – both up and down a generation - and continues to
actively support music, sports and other extra curricular
activities at the high schools her children attended. Carolyn
enjoys traveling, the outdoors and any opportunity to get away
with her family.
Just Plans Etc., 1399 Ygnacio Valley Rd., Ste. #24, Walnut Creek, CA 94598